Understand Your Audience
To create content that connects with your audience, you need to understand who they are. Start by looking at your social media data to learn about their preferences, interests, and behaviors. This information helps you adjust your content to better meet their needs and avoid posts that might feel disconnected.
With this data, you can make your automated posts more suited to your audience. Instead of using standard content, customize your posts based on what your audience cares about. This way, your content feels more personal and engages better with your followers. 80% of consumers are more likely to make a purchase from a brand that provides personalized experiences.